A UK campaign review of CAP Code ad identification, the THG Beauty/Look Fantastic affiliate ruling, commission links and a practical disclosure checklist.
Plan, collect and use audience research for beauty and fashion creator partnerships, covering UK data rules, creator briefs and before-and-after measures.
Hidden costs in beauty creator partnerships, from shipping and usage rights to paid amplification, with labelled sterling examples and a scoring rubric.
A practical listicle on the measurement mistakes that distort beauty creator partnerships reporting, with a before and after table and UK rules context for brands.