Archive
Rules and ethics
A UK campaign review of CAP Code ad identification, the THG Beauty/Look Fantastic affiliate ruling, commission links and a practical disclosure checklist.
Rules and ethics
CMA guidance for UK beauty creator partnerships: identify paid and gifted promotions, label each format clearly and avoid filters that exaggerate results.
Strategy
Beauty creator partnerships strategy framework in four written parts: dated objective, named owner, compliance check and review rule, plus a before and after table.
Strategy
Six partnership mistakes to avoid with beauty influencers, covering objectives, audience checks, disclosure, sequencing, measurement and usage rights.
Rules and ethics
How UK beauty influencers handle gifted products and affiliate income with HMRC: Self Assessment, the £1,000 trading allowance, Class 4 NI and VAT on barter.
Rules and ethics
Fashion influencers in Leeds and Liverpool need tight contracts: exclusivity limits, usage rights periods, ASA disclosure, kill fees and termination terms.
Audience research
Bilingual Welsh and English briefs, Cardiff creator audiences, Welsh translation and subtitling costs, disclosure and deduplicated reach measurement.
Audience research
Briefing fashion influencers in Scotland: how Glasgow and Edinburgh differ, the UK ad rule that applies, a costed campaign example and a budget table.
Rules and ethics
A deal-by-deal comparison of an EU beauty brand offer and a UK one for a UK creator after Brexit: net fees, sample customs, VAT, withholding tax, contract terms and advertising rules.
Outlook
Fashion influencers can plan London Fashion Week briefs by checking booking dates, fees, usage rights, disclosure and delivery deadlines.
Rules and ethics
Fashion influencers in the UK must follow the ASA's CAP Code rules 2.1, 2.3 and 3.1 and CMA hidden-ads guidance, with DMCC Act 2024 fining powers in force since 6 April 2025.
Outlook
Beauty influencers in London quote far more per day than Manchester or Glasgow, but usage fees and agency commission decide what a campaign really costs.
Rules and ethics
Before briefing beauty influencers in Belfast, settle the shipping route, sample paperwork, who holds UKIMS, the VAT position and the contract terms.
Outlook
Beauty influencers in the UK plan around real seasonal shifts, from January winter skincare demand to summer SPF launches and Scotland's early cold snap.
