Rules and ethics
UK beauty creator partnerships: CMA ad labels, gifts and beauty filters
CMA guidance for UK beauty creator partnerships: identify paid and gifted promotions, label each format clearly and avoid filters that exaggerate results.
Topic
ASA compliance
Rules and ethics
Beauty influencers: written disclosure policy or ad hoc?
Why beauty influencers need a written disclosure policy: UK rules, six drafting steps, campaign records and practical enforcement for creator partnerships.
Rules and ethics
Beauty influencer vetting: a checklist before you sign UK creators
A beauty influencer vetting checklist for UK brands: ASA rulings, Companies House records, fake follower checks and realistic engagement benchmarks.