Topic
Rules and ethics
A UK campaign review of CAP Code ad identification, the THG Beauty/Look Fantastic affiliate ruling, commission links and a practical disclosure checklist.
Rules and ethics
Fashion influencers in the UK must follow the ASA's CAP Code rules 2.1, 2.3 and 3.1 and CMA hidden-ads guidance, with DMCC Act 2024 fining powers in force since 6 April 2025.
Rules and ethics
Why beauty influencers need a written disclosure policy: UK rules, six drafting steps, campaign records and practical enforcement for creator partnerships.
